These were great. I love crispy chips that has a flavor I would like and is different. They almost were like Lay's regular chips but had a more rich butter taste to them. It was like a creamy baked potato loaded upon some butter but in a crispy form. Nice for one sitting if you don't mind the 320 calories from the entire bag. The little cow face is cute too and Hokkaido is known for their agriculture. If I can find this again, I would grab a bag.